Melbourne branding and design studio South South West have spent the last decade building brands for some of the world’s most innovative companies such as Google, Nike and Tesla as well as supporting the local Australian startups.
As we know brands are much more than a logo – in our last post, South South West took us through their bespoke process to developing an effective brand.
These guys developed a brand close to us…
They helped us develop the Rebound brand and here is what came out of the discussion on how they came up with the DESIGN, CULTURE and THINKING for The Rebound…
The key point is that we no longer sell to individual consumers like advertisers used to think, we pitch our brands to create engagement with cultural niches.
So for The Rebound, Covid has given a whole new impetus to people to invest in themselves, their business and their careers.
Pull together all types of strategy, economics, your business model, what are the key tactics, plans and considerations?
In the context of Rebound we were not concerned with people being distracted with their phone during the show. We want them to interact with the device on the couch, and how we create a connection between those experiences is central to how we constructed the brand. This is why we send people here, to the blog, or to our dropbox, or our socials.
What does the face of your brand look like?
For The Rebound, the Design rationale was to Use every available pixel, using conventions of the internet; strong colour, slight scrappiness.
If you brainstorm on all of these aspects you can find the crucial connections that lead to a single idea or statement that connects these aspects… and that’s the secret sauce.
You should try doing this for your brand. Head to South South West’s bespoke branding framework for more.