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You already have a monopoly

Posted by admin on  November 30, 2020
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Category: Video
Did you know you already have a monopoly? Everyone does. A monopoly over ‘you’… who ‘you’ are. Spend a minute looking back at all the experiences you’ve had through your life and see how they have shaped you. Each experience have built your strengths, your weaknesses, your passions and your story. It doesn’t matter whether they’ve been good or bad, all these experiences have shaped who you are. You have a monopoly over you, and
Toyota for business

BRAND YOUR BUSINESS VEHICLE

Posted by admin on  November 20, 2020
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Category: Uncategorized
Branding is about attention to detail. do that, you’ll position yours well.  Create consistency across every touchpoint.   One of those touchpoints is your vehicle, and if you’re thinking of branding it – here is an article from the Toyota For Business Guide, which clearly outlines the ‘do’s and  don’ts’. Check out How to Brand Your Business Vehicle   

THE BRAND ARCHETYPES WHEEL

Posted by admin on  November 20, 2020
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Category: List
https://www.thereboundtv.com/wp-content/uploads/2020/11/BRAND_ARCHETYPE_MASTER_PreComp-2_1.mp4 Like people, brands have personalities. This guides great brands on the type of things they do.  AKA your brand archetype. This wheel is a handy tool that helps plot where your brand naturally fits.  Are you The Jester? Next to brands like Oldspice, or M&M’s? Or The Ruler? IBM? Nobody ever got sacked for buying IBM.  Another Ruler is Rolex… The Rebel? Virgin or Harley Davidson.  You know what’s interesting? The archetype is often a

HOW SOUTH SOUTH WEST MADE OUR BRAND

Posted by admin on  November 20, 2020
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Category: Article
Melbourne branding and design studio South South West have spent the last decade building brands for some of the world’s most innovative companies such as Google, Nike and Tesla as well as supporting the local Australian startups.  As we know brands are much more than a logo – in our last post, South South West took us through their bespoke process to developing an effective brand.  These guys developed a brand close to us… They

THE BRANDING CYCLE

Posted by admin on  November 20, 2020
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Category: Article
Congratulations! You’ve decided to do what so many others are too scared to do… take action. Following on from our branding segment with SouthSouthWest, we’re pleased to share with you a quick recap of their branding cycle and a ‘brand on a page’ template. It’s designed to help you, or any brand owner or leader define a unique & engaging brand proposition. Now jump in and make something amazing! You got this. Download the framework