As i mentioned in the episode today, I had one of my many startup ventures back in 2016 called Happy Wife.
It solved a real problem for me. I needed to buy birthday, anniversary, Christmas presents for four sisters, my mum, and step mom. I struggled remembering the date, choosing a gift, and getting to them nicely wrapped.
There were some moments of success, including winning Tech Crunch’s Pitch Night at SxSW, and a swag of learnings – the main one being, it was only a problem for me, and nobody else really was affected by it. In future any idea I consider investing time and money in, I ask the market whether it is a real problem for them.